WHAT IS ALPHA
What’s an Alpha score?
A z-score with a sign. We benchmark you against published industry data (Bridge Group, Pavilion, Gong) for your segment, then publish a single number recruiters can verify in one click.
Same formula for every repOpen math · cited benchmarksRead-only CRM
THE MATH
One score. The same formula for every rep.
Subtract the cohort median. Divide by the cohort standard deviation. The result is your Alpha. +1.0α always means top 16%. +2.0α always means top 2.5%. No curve drift. No grade inflation.
THE COHORT
Four factors define your segment.
We do not benchmark a Mid-Market AE against an Enterprise rep. Same hand, same comparison.
Role
SDR, AE, AM, Enterprise AE, Sales Engineer. Each is its own bucket.
Deal size
ACV bands from $5k to $5M+. SMB reps benchmarked vs SMB. Enterprise vs Enterprise.
Industry
SaaS, FinTech, HealthTech, DevTools, Hardware, Services. Tailwinds and headwinds matter.
Geography
NA, EMEA, APAC, LATAM. Territory size and market liquidity vary by region.
WHAT THE NUMBER MEANS
Read your Alpha at a glance.
| Alpha | Cohort label | Position |
|---|---|---|
| −2.0σ | Bottom 2.5% | 2.5% |
| −1.0σ | Bottom 16% | 16% |
| 0.0σ | Median rep | 50% |
| +1.0σ | Top 16% | 84% |
| +1.5σ | Top 7% | 93% |
| +2.0σ | Top 2.5% | 97.5% |
| +3.0σ | Top 0.1% | 99.9% |
Bands are normal-distribution defaults. Cohort scoring uses published 2024-2025 industry benchmarks (Bridge Group, Pavilion, Gong) until our connected-rep base reaches statistical significance per segment.
ANTI-GAMING
Why Alpha is hard to fake.
CRM read-only
We pull closed-won deals and stage history directly from Salesforce or HubSpot. You cannot edit your way to a higher Alpha.
Dedupe logic
House accounts, marketing pass-throughs, and split deals are detected and removed. The number reflects what you actually closed.
Anomaly detection
Scores publish only with 6+ closed-won deals and 12+ months of history. Outliers are flagged and reviewed before they enter the cohort.
METHODOLOGY
Every input. Every transform. Every cohort floor.
The full methodology page documents the source fields we read, the normalization steps, the cohort construction rules, and the anomaly thresholds. If you want to challenge your score, start there.
Find out where you actually rank.
30 seconds, read-only, your employer never sees it. The number you will have at the end is the only number that matters in your next conversation.
Further reading
Adjacent reading from The Tape and the glossary.
Average AE Quota Attainment in 2026: What the Data Says
We analyzed verified CRM data to find real quota attainment benchmarks by segment, deal size, and experience level.
BenchmarksAverage SDR OTE in 2026: Verified Base, Variable, and Total Comp by Segment
Median SDR OTE in 2026 is $85k — $60k base and $25k variable, a 71/29 split — rising to $95k for enterprise SDRs and falling to $75k for SMB, according to RepVue, Bridge Group, and Pavlov benchmark data.
BenchmarksAverage B2B SaaS Win Rate in 2026: Verified Benchmarks by Segment and ACV
The median qualified win rate for a B2B SaaS account executive in 2026 is 21% on stage-2 qualified opportunities and 9% on all opportunities created, with wide variance by segment, ACV, and motion.