Sales Performance Benchmarks
Win rate, cycle, quota attainment, and deal-size benchmarks aggregated from 2024-2025 published industry sources. WinsAbove computes your Alpha Score against these published medians until our own connected-rep dataset reaches statistical significance.
2024-2025 Industry Trends
Win rates declining industry-wide
Median B2B SaaS win rate fell to 19% in 2024, down from 23% in 2022. Buyer committees grew, budget scrutiny tightened, and the bar to close moved up.
Source: Gong 2024Sales cycles 22% longer since 2022
Cycles have lengthened materially across all segments since 2022. Deals under $25k ACV now average roughly 90 days; deals over $100k regularly run 6-9+ months.
Source: Optifai 2025Multi-threading is the velocity unlock
Deals with three or more contacts engaged close 2.4x faster than single-threaded deals. Multi-threading is the strongest behavioral correlate with shorter cycles.
Source: Gong 2024Quota attainment is at a multi-year low
Only 51% of AEs hit quota in 2024, down from 66% in 2022. ICONIQ 2025 reports 58% attainment among enterprise AEs at venture-backed SaaS companies.
Source: Bridge Group 2024About this data
The numbers above are aggregated from public 2024-2025 industry reports listed at the top of this page. WinsAbove does not yet generate primary benchmark data — our connected-rep base is in early access and growing. Until our own dataset reaches statistical significance per segment, your Alpha Score is computed against these published industry medians. Once a segment crosses 200 connected reps, scores in that segment switch to using the connected-rep distribution; the published benchmark stays here as a comparison reference.
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Further reading
Adjacent reading from The Tape and the glossary.
Average AE Quota Attainment in 2026: What the Data Says
We analyzed verified CRM data to find real quota attainment benchmarks by segment, deal size, and experience level.
BenchmarksAverage SDR OTE in 2026: Verified Base, Variable, and Total Comp by Segment
Median SDR OTE in 2026 is $85k — $60k base and $25k variable, a 71/29 split — rising to $95k for enterprise SDRs and falling to $75k for SMB, according to RepVue, Bridge Group, and Pavlov benchmark data.
BenchmarksAverage B2B SaaS Win Rate in 2026: Verified Benchmarks by Segment and ACV
The median qualified win rate for a B2B SaaS account executive in 2026 is 21% on stage-2 qualified opportunities and 9% on all opportunities created, with wide variance by segment, ACV, and motion.